CIP


An ongoing study of Canadian trends in the use of and attitudes towards the
Internet, traditional media and emerging technologies, in global perspective.

WIP RESEARCH METHODS (2007 STUDY)

World Internet Project — Research Methods of Participating Countries in 2007 Study

Country

Research Methods Employed

Sample

Method of Interview

Weighted by Census Data?

Age of Respondents

Number of Interviews
Margin of Error (18+ at .05)

Full sample

18+

Australia
Representative quota
Telephone
Yes

18+

1,000

1,000

3.1

Canada
Representative probability
Telephone
Yes

12+

3,150

2,666

1.9

Columbia
Stratified probability
Telephone
Yes

12+

2,656

2,056

2.2

China (Urban)
Representative (major cities)
Telephone
Yes

N/A

N/A

1,898

2.3

Czech Republic
Representative probability
Face-to-face home interview
Yes

12+

1,586

1,408

2.6

Hungary
Stratified probability
Face-to-face home interview
Yes

14+

3,059

2,882

1.8

Israel
Representative probability
Telephone
Yes

N/A

501

421

4.8

Macao
Representative probability
Telephone
Yes

6+

1,951

1,614

2.4

New Zealand
Panel with replacement (random)
Telephone
Yes

12+

1,529

1,322

2.7

Singapore
Panel with replacement (random)
Telephone
Yes

13+

884

421

4.8

Sweden
Panel with replacement (random)
Telephone
Yes

18+

2,016

2,216

2.2

United Kingdom
Representative probability (stratified)
Face-to-face home interview
Yes

14+

2,350

2,209

2.1

United States
Representative probability (random)
Telephone and online
Yes

12+

2,021

1,800

2.3

 





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